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Persona relaunches privacy and people-focused biometric ID verification

“At Persona, we realized we needed to help these organizations put their customers first, by providing them with a unique, customizable, identity solution for their particular needs, while also providing the end user with a delightful and secure experience,” he explains. “The one-size-fits-all approach which treats people like numbers, transactions and User IDs – and which has been common in the IDV industry – just doesn’t work for most organizations today.”

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