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The Company Behind Your Favorite Workout Soundtrack

Music curation is really an art. I like saying, "Some people like red, some people like blue. It doesn't mean that red is better than blue." These are just different approaches. Brands have different views on what their soundtrack really is, what is their audio brand, per se. And this stuff takes time. You have got to get to know the client, you got to understand what their user base wants, what is the target demographics, where are they located? And all these things that are factored in, invariably to create a better, personalized experience. Jeff Yasuda, CEO

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