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Persona raises $17.5M for plug-in identity verification platform

“A lot of companies aren’t well equipped to handle the data they need, particularly as things like biometrics and photos of driver licenses come into play,” said Chief Executive Rick Song. In addition, identity management isn’t a one-size-fits-all solution, he said. “If you’re signing up for a $100,000 loan or to be a ride-share driver, the identity approach should be very different,” he said.

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